5Upper IntermediateBusinessBusiness

Renault Group Unveils FutuREady Plan and New Dacia Striker

Renault Group has launched its bold futuREady strategy, aiming to become Europe's leading carmaker by 2030. The plan includes 36 new models, a focus on electrification, and the surprising Dacia Striker crossover, which will be manufactured in Turkey.

2 min readLevel 5March 10, 2026

By Flalingo Editorial Team

Vocabulary

Study these words before reading the article. Click the audio button to hear pronunciation.

initiative

/ɪˈnɪʃətɪv/

noun

A new plan or action taken to solve a problem or achieve a goal

“The company launched a new initiative to reduce costs and improve efficiency.”

structural

/ˈstrʌktʃərəl/

adjective

Related to the basic design or organization of something

“The firm's structural advantage allows it to offer lower prices than its rivals.”

footprint

/ˈfʊtprɪnt/

noun

The size or extent of an activity, especially in business or industry

“The company expanded its manufacturing footprint by opening factories in three new countries.”

ambition

/æmˈbɪʃən/

noun

A strong desire to achieve something important or difficult

“Her ambition to lead the department motivated her to work harder every day.”

approximately

/əˈprɒksɪmətli/

adverb

Close to an exact number or amount but not completely accurate

“The project will cost approximately two million dollars over the next three years.”

neutrality

/njuːˈtrælɪti/

noun

The state of not supporting either side, or having a balanced or zero impact

“Many companies have committed to achieving carbon neutrality within the next two decades.”

Article

Click on any underlined word to see its definition. Highlighted words are from the vocabulary section.

Renault Group has entered a new strategic era with its futuREady plan. The initiative builds on the earlier Renaulution strategy launched in 2021. CEO François Provost presented the roadmap at the company's technology center in France. He stated that the goal is to move from a success story to a lasting success system. The plan rests on four pillars: growth, technology, excellence, and trust.

A key highlight of the strategy is the new Dacia Striker crossover. Priced below 25,000 euros, it targets families seeking affordable and practical vehicles. The model combines estate car design with raised ground clearance and hybrid power. Dacia claims a structural cost advantage of around fifteen percent over competitors. The Striker will be fully revealed in June and reach showrooms later in 2026.

Production of the Striker will take place at the Oyak Renault plant in Bursa, Turkey. This decision reflects a broader shift in Renault's global manufacturing footprint. The Bursa facility already produces the Duster and Boreal under a 400-million-euro investment program. Renault sold over 2.3 million vehicles in 2025 across more than 100 countries. The company aims to launch 36 new models by 2030 and achieve carbon neutrality by 2050.

For Dacia, the long-term ambition is to sell one million vehicles per year. Last year, the brand sold approximately 676,000 units worldwide. The Striker is designed to increase the share of mid-size cars in Dacia's total sales. Currently, mid-size models represent one fifth of sales, but the target is one third. If the strategy succeeds, Dacia would strengthen its position as Europe's top value brand.

Comprehension Quiz

Test your understanding of the article with these multiple-choice questions.

1
What is the main goal of Renault Group's futuREady plan?
2
Where will the Dacia Striker be manufactured?
3
What is Dacia's starting price target for the Striker?
4
How many vehicles does Dacia aim to sell per year in the long term?
5
What share of Dacia's sales does the company want mid-size models to reach?

Discussion

Answer these comprehension questions about the article.

1
What are the four pillars of Renault Group's futuREady strategic plan?
2
Why did Renault decide to manufacture the Dacia Striker in Turkey instead of Romania?
3
How does Dacia maintain lower prices compared to its competitors in the market?
4
What is Dacia's long-term sales target, and how does the Striker help achieve it?
5
How does the futuREady plan differ from the earlier Renaulution strategy?

Further Discussion

Share your opinions on these open-ended questions.

1
If you were a car company executive, would you invest more in affordable vehicles or premium models? Why?
2
What risks might Renault face by shifting production from Romania to Turkey?
3
How important is electrification for the future success of budget car brands like Dacia?
4
Would you personally choose an affordable crossover like the Striker over a more expensive competitor? What factors would influence your decision?
5
How should traditional European carmakers respond to increasing competition from Chinese automakers?