Apple fans are already buzzing about the upcoming iPhone 18 Pro. The phone is expected to be announced at a September event. This year, Apple is splitting its launch into two phases. The Pro models will arrive first, while cheaper models will follow in spring 2027. This departure from the usual schedule has surprised many loyal customers.
One of the most anticipated changes is the new color lineup. Reports suggest Apple will offer a striking Dark Cherry finish. Light blue, dark gray, and silver are also expected to be available. Interestingly, black will reportedly not be an option this year. Many buyers consider color an important factor when choosing a new phone.
Under the surface, the upgrades could be significant. The iPhone 18 Pro is rumored to feature a 2-nanometer A20 Pro chip. This advanced processor would make the phone faster and more efficient. A variable aperture camera is also expected for better photo control. However, producing the new chip is expensive, which may raise the price.
Analysts have estimated a price increase of $100 to $300. If Apple raised prices that much, some customers would hesitate to upgrade. The current iPhone 17 Pro starts at $1,099 in the United States. Apple is reportedly negotiating lower costs on other components to absorb expenses. Whether the new features justify a higher cost remains a heated debate.
