5Upper IntermediateBusinessBusiness

Hyatt Hotels Uses Technology to Gain a Competitive Edge

Hyatt Hotels is investing heavily in digital tools to improve guest experiences and boost revenue. From AI-driven personalization to digital room keys and a revamped loyalty program, the hotel chain is using technology to stay ahead of major competitors like Marriott and Hilton.

2 min readLevel 5March 25, 2026

By Flalingo Editorial Team

Vocabulary

Study these words before reading the article. Click the audio button to hear pronunciation.

streamline

/ˈstriːmlaɪn/

verb

To make a process simpler, faster, and more efficient by removing unnecessary steps

“The new software helped the company streamline its ordering process.”

consolidated

/kənˈsɒlɪdeɪtɪd/

adjective

Combined into a single, more effective or stronger whole

“The consolidated report gave managers a clear view of all departments.”

ancillary

/ænˈsɪləri/

adjective

Extra or additional services that support the main business activity

“Airlines earn significant ancillary revenue from baggage fees and seat upgrades.”

leverage

/ˈlevərɪdʒ/

verb

To use something you already have in order to achieve a new or better result

“The startup plans to leverage its strong brand to enter new markets.”

measurable

/ˈmeʒərəbl/

adjective

Able to be measured or expressed in numbers, showing clear results

“The training program led to measurable improvements in employee performance.”

personalized

/ˈpɜːsənəlaɪzd/

adjective

Designed or changed to meet the specific needs or preferences of an individual

“Customers now expect a personalized shopping experience online.”

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Article

Click on any underlined word to see its definition. Highlighted words are from the vocabulary section.

Hyatt Hotels is undergoing a major digital transformation. The global hotel chain now operates over 1,450 properties in 82 countries. It is using advanced technology to improve how guests book and experience their stays. Industry analysts say this strategy could strengthen Hyatt's competitive position significantly. The company views technology as a key tool for long-term growth.

One important move was Hyatt's partnership with Sabre Corporation. This deal aims to streamline the booking process across all Hyatt hotels worldwide. Guests can now expect faster and more personalized search results. Hyatt has also introduced digital room keys at around 60 properties. These keys work through a smartphone wallet app, even without internet access.

Hyatt is also leveraging data and artificial intelligence to personalize guest stays. The company migrated its data systems to a modern cloud platform. This consolidated approach helps staff make quicker, better-informed decisions. Additionally, Hyatt expanded its loyalty program to cover experiences beyond rooms. Members can now earn points on spa treatments and other amenities.

These investments are producing measurable results for the company. Hyatt's loyalty membership has grown roughly 27 percent per year since 2017. Some properties are already generating millions in additional ancillary revenue. If competitors did not adopt similar strategies, they would risk falling behind. Hyatt's digital approach is setting new standards in the hospitality industry.

Comprehension Quiz

Test your understanding of the article with these multiple-choice questions.

1
What is the main focus of Hyatt's digital transformation?
2
How many properties have introduced Hyatt's digital room key?
3
By how much has Hyatt's loyalty membership grown per year since 2017?
4
What can World of Hyatt members now earn points on, besides room bookings?

Discussion

Answer these comprehension questions about the article.

1
What is Hyatt's main reason for investing in new technology?
2
How does the partnership with Sabre Corporation benefit Hyatt's guests?
3
Why did Hyatt move its data systems to a cloud platform?
4
How has Hyatt expanded its World of Hyatt loyalty program beyond room bookings?
5
What evidence does the article give that Hyatt's digital strategy is working?

Further Discussion

Share your opinions on these open-ended questions.

1
If you were a hotel manager, what technology would you invest in first to improve guest satisfaction?
2
Do you think digital room keys are better than traditional key cards? Why or why not?
3
How important is a loyalty program when you choose a hotel for business travel?
4
What risks might a hotel company face when it relies heavily on technology?
5
If you were advising a smaller hotel chain, would you recommend following Hyatt's digital strategy? Why?