Apple has officially entered the foldable phone market with a groundbreaking new device. The company unveiled the iPhone Duo at its September 9 event in California. It was the first major product launch led by new CEO John Ternus. He took over from Tim Cook, who served as CEO for fifteen years. The event, called "Surprise and Shine," attracted enormous attention from tech fans worldwide.
The iPhone Duo opens like a book, revealing a large 7.6-inch inner screen. When folded, users can still use a 5.4-inch outer display for everyday tasks. The device is powered by Apple's latest A20 Pro chip. It also features Touch ID on the side button instead of Face ID. Prices start at $1,999, making it the most expensive iPhone ever released.
Apple also announced the iPhone 18 Pro alongside the Apple Watch Series 12. The new watch includes a redesigned health sensing system for more accurate tracking. Meanwhile, Samsung and other rivals have offered foldable phones for several years already. Some critics argue that Apple was too slow to embrace this innovative technology. However, Apple has said it waited to ensure quality and durability in its design.
Many people wonder whether foldable phones will eventually replace traditional smartphones. If the iPhone Duo proves popular, it could transform how we use mobile devices. The high price may discourage some buyers, but early reactions have been enthusiastic. Technology experts believe foldable screens represent the next significant shift in the industry. It will be fascinating to see how consumers respond when the device launches in October.
