4IntermediateGeneralTechnology

Amazon Launches Prime Video Ultra for Ad-Free Streaming

Amazon has announced a new plan called Prime Video Ultra. For $4.99 a month, viewers can enjoy shows and movies without any ads. The plan also includes better video quality and more features.

1 min readLevel 4March 18, 2026

By Flalingo Editorial Team

Vocabulary

Study these words before reading the article. Click the audio button to hear pronunciation.

tier

/tɪr/

noun

A level or step in a system that has different prices or features

“The company offers three tiers of service for customers.”

premium

/ˈpriːmiəm/

adjective

Higher quality or more expensive than the standard version

“She chose the premium seat because it was more comfortable.”

subscribers

/səbˈskraɪbərz/

noun

People who pay regularly to use a service or receive something

“The magazine has thousands of subscribers around the world.”

streaming

/ˈstriːmɪŋ/

noun

Watching or listening to content on the internet without downloading it

“Streaming movies at home has become very popular recently.”

available

/əˈveɪləbl/

adjective

Ready to use or easy to get

“The new phone will be available in stores next week.”

consider

/kənˈsɪdər/

verb

To think carefully about something before making a decision

“You should consider all your options before you choose.”

Article

Click on any underlined word to see its definition. Highlighted words are from the vocabulary section.

Amazon has announced a big change for its streaming service. Starting April 10, 2026, a new tier will launch. It is called Prime Video Ultra. This premium plan will cost $4.99 per month. It will be available in the United States first.

The Ultra plan removes all ads from movies and shows. Subscribers will also get 4K video and Dolby Atmos sound. They can watch on five screens at the same time. Users can also download up to 100 titles for offline viewing.

The standard Prime Video plan will not disappear, however. It still comes with a regular Prime membership. That membership costs $14.99 per month or $139 per year. Standard users will now get Dolby Vision at no extra cost. They can stream on four screens and download 50 titles.

Some people might think the extra cost is worth it. Others may prefer to keep the standard plan with ads. Both plans offer the same content library, which is important. If viewers want the best quality, they should consider Ultra.

Comprehension Quiz

Test your understanding of the article with these multiple-choice questions.

1
How much does Prime Video Ultra cost per month?
2
How many screens can Ultra subscribers use at the same time?
3
What is true about the content library for both plans?
4
How many titles can standard plan users download?
5
Where will Prime Video Ultra be available first?

Discussion

Answer these comprehension questions about the article.

1
When will Prime Video Ultra launch?
2
How much does the Ultra plan cost per month?
3
How many screens can Ultra subscribers watch on at once?
4
What video and sound features does the Ultra plan offer?
5
How is the standard Prime Video plan changing?

Further Discussion

Share your opinions on these open-ended questions.

1
Do you think $4.99 a month is a fair price for ad-free streaming?
2
Have you ever paid extra to remove ads from a service?
3
What do you think is more important: video quality or price?
4
How many streaming services do you use, and is it too many?
5
What kind of shows or movies do you enjoy watching the most?